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Best Coast

February 21, 2010

Best Coast

If you listened to Radio Cure last night, you caught me and Joey gushing over a new band on our now somewhat regular segment of “Beach Pop” as we call it, the new scene of music on the indie horizon which features sunny, ocean-bound pop music. We’ve seen a lot of it within the past year or two making a splash in independent music from the likes of Beach House, Real Estate, jj and more, including now this lovely artist Bethany Cosentino, known widely as Best Coast.

When Joey first played Best Coast to me, I immediately thought of the syrupy fuzz of the Vivian Girls, and it was exciting to find out that the two bands are currently touring the West Coast together. But the Vivians use similar means to reach a quite different ends, having championed a unique style of garage punk that has been more divisive than nearly any other band in recent history. Best Coast seems a little harder to dislike than the edgy Vivians, mostly because the innocence and lack of pretense in her music is even more apparent. She crafts lovely lo-fi West Coast pop music in the vein of The Ronettes that wouldn’t sound out of place on the American Graffiti soundtrack.

Best coast have only released a few singles and EPs so far, but their output is already home to a small treasure trove of pop classics. They’re the kind of tunes that you hold onto and don’t want to let go of, the songs that you put on repeat because you hate the thought of them ending even though you know that they need to, songs with melodies that sound like splashes of bright paint and clear ocean water. Take “Something in the Way,” an irresistible bittersweet heartbreaker, or the astute “This is Real,” love songs with tearjerking hitches. Does it get better?

Their material is sparse, so seeking them out is completely easy and enjoyable. If you like what you hear, do a little more searching on Hype Machine.

Something in the Way

Art Fag 7"

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One comment

  1. yeah, im really enjoying their new ep so far.



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